MR. SMITH STUDIOS | CASE STUDIES

JFKU SCHOLARLY WORKS

Challenge

Every year our client’s much lauded professorial faculty publish academic white papers on a wide range of topics which are bound into one substantial volume. The University came to Mr. Smith asking us to produce a video which would spot light the variety of topics and the diversity of contributors in an exciting and dynamic way.

Solution

Mr. Smith Studios’ approach was to show the grand scale and scope of the publication while featuring as many of the authors as possible within a one minute clip. We used some of the out-takes at the beginning of the video to humanize our subjects while ramping speed of the edits and on screen graphics. The video made what could have been a dry display of information and facts into something that truly embodied the client’s value of service learning by being of service to the community.

Results

The ending video was very well received by the client, the subjects and the academic community as a whole. The Scholarly Works publication, with the aid of our video moved more units than ever before while cultivating an image of diversity and academic rigor while being fun.